B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- paid campaign performance uplift for Other paid ads campaigns supported by brand awareness campaigns (2024)
Supporting other paid ad campaigns with brand awareness campaigns can improve overall paid campaign performance by up to 20%.
- Claimed as an upper bound ('up to 20%')
- No underlying empirical dataset or methodology specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebWings
Primary
Tier C
https://www.webwings.at/ratgeber/b2b-paid-ads-strategie/ ↗
Source Article
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Original Research
WebWings
· Original study ↗
Methodology
Stated as maximum uplift ('up to 20%') to performance of other paid ads campaigns; no baseline or methodology provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Other paid ads campaigns supported by brand awareness campaigns: 20% paid campaign performance uplift. Source: WebWings (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-paid-campaign-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-awareness-paid-campaign-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- paid campaign performance uplift for Other paid ads campaigns supported by brand awareness campaigns<br><small>Source: WebWings (2024) · <a href="https://lighthousedata.io/data/brand-awareness-paid-campaign-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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