B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Recent

25%

25% -- share selecting brand awareness as primary goal for social media marketers (2025)

Name: Share Selecting Brand Awareness As Primary Goal Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2025 · n=1,100 · HubSpot

25% of social media marketers selected increasing brand awareness as one of their primary goals in the previous year (2025).

Cite this stat Share How we verify

Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2025

Entity

social media marketers

Sample Size

1,100

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier A

http://blog.hubspot.com/blog/tabid/6307/bid/33815/New-Data-Indicates-Twitter-Users-Don-t-Always-Clic… ↗

Confidence: 74/100 Vintage: 2025 Channel: Common Crawl

Source Article

New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]

Original Research

HubSpot · Original study ↗

Methodology

Prior-year HubSpot survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

social media marketers: 25% share selecting brand awareness as primary goal. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-goal-25-prior-year

HTML Embed

<blockquote cite="https://lighthousedata.io/data/brand-awareness-goal-25-prior-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share selecting brand awareness as primary goal for social media marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/brand-awareness-goal-25-prior-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →