B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand awareness success rate for content marketers (2021)
80% of surveyed B2B marketers report success in achieving brand awareness through content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.bewonderful.co.uk/insight/6-digital-marketing-trends-2022/ ↗
Source Article
2022 Digital Marketing Trends | Insights | Wonderful Creative Agency
It’s fair to say that 2020-2021 has been a turbulent time for businesses around the world, and a time in which the digital world (and in particular digital marketing) has been leant on more than ever before. The metaverse, virtual events, e-commerce and social shopping all came to the fore with beha…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI B2B Content Marketing report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content marketers: 80% brand awareness success rate. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-content-success
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<blockquote cite="https://lighthousedata.io/data/brand-awareness-content-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand awareness success rate for content marketers<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/brand-awareness-content-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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