B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- respondents citing brand awareness as content objective for Technical marketers (2021)
27% of technical marketers cited creating brand awareness as their primary content marketing objective.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
engineering.com
Primary
Tier B
https://www.arrowfly.com/content-marketing-in-2021/ ↗
Source Article
Content Marketing in 2021
Original Research
engineering.com
· Original study ↗
Methodology
Second most common content marketing objective
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Technical marketers: 27% respondents citing brand awareness as content objective. Source: engineering.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-content-objective
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<blockquote cite="https://lighthousedata.io/data/brand-awareness-content-objective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- respondents citing brand awareness as content objective for Technical marketers<br><small>Source: engineering.com (2021) · <a href="https://lighthousedata.io/data/brand-awareness-content-objective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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