B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- behind plan brand awareness for B2B tech marketing leaders (Q1 2025)
25% of surveyed B2B tech marketing leaders reported being behind plan in brand awareness and share of voice heading out of Q1.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Sample Size
200
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kickstand
Primary
Tier A
https://meetkickstand.com/we-asked-200-marketing-leaders-how-q1-really-went-heres-what-they-said/ ↗
Source Article
We Asked 200+ Marketing Leaders How Q1 Really Went. Here’s What They Said.
Every year, marketing leaders set ambitious goals, build their plans, and head into January with conviction. Then reality sets in.
We wanted to know what that reality actually looked like this quarter. So we surveyed over 200 CMOs, VPs of Marketing, and Heads of Marketing across B2B tech sectors inc…
Original Research
Kickstand
· Original study ↗
Methodology
Q1 CMO Pulse survey
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleCMO
Cite this stat
Plain Text
B2B tech marketing leaders: 25% behind plan brand awareness. Source: Kickstand (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-behind-25
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<blockquote cite="https://lighthousedata.io/data/brand-awareness-behind-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- behind plan brand awareness for B2B tech marketing leaders<br><small>Source: Kickstand (Q1 2025) · <a href="https://lighthousedata.io/data/brand-awareness-behind-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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