B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
29%
29% -- click to install rate uplift for Branch Deepviews (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Branch
Primary
Tier A
https://help.branch.io/docs/investigating-branch-deepviews-optimizations ↗
Source Article
Investigating Branch Deepviews Optimization
The Branch team conducted new tests to see how we can improve the click-to-install (CTI) rates of Branch Deepviews 🔍
Overview
Our product and engineering teams are always looking out for any optimizations that can be made to improve the services Branch provides. This time, we set our eyes on improvi…
Original Research
Branch
· Original study ↗
Methodology
First-party A/B experiment: Branch tested Deepview variants across five Android and iOS apps against baseline behavior; +29% is the maximum observed relative uplift in click-to-install (CTI) rate among variants ('almost all variants performed better than baseline'). Relative uplift vs. baseline, not an absolute rate. Article undated in provided text; vintage estimated as publication year.
Methodology documented
Segmentation
IndustryMobile Apps
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Branch Deepviews: 29% click to install rate uplift. Source: Branch (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branch-deepviews-cti-uplift-29
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branch-deepviews-cti-uplift-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- click to install rate uplift for Branch Deepviews<br><small>Source: Branch (2024) · <a href="https://lighthousedata.io/data/branch-deepviews-cti-uplift-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.