B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- share of bracketing shoppers doing it a few times a year for US bracketing shoppers (2023)
48% of US shoppers who admit to bracketing do so a few times a year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,042
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optoro
Primary
Tier A
https://www.optoro.com/returns-news/new-research-reveals-64-of-shoppers-will-choose-retailer-based-o… ↗
Source Article
New Research Reveals 64% of Shoppers Will Choose Retailer Based on Return Policy
Optoro’s “2023 Returns, Unwrapped” report reveals what retailers can expect from shoppers this year
Washington, DC – November 27, 2023 – Optoro, Inc., the leading technology provider for retail returns, today announced the results of its new “2023 Returns, Unwrapped” research.
This year’s holiday sh…
Original Research
Optoro
· Original study ↗
Methodology
Optoro survey of 1,042 U.S. consumers ages 18+; base = shoppers who admit to bracketing
Methodology documented
Segmentation
Industryecommerce,retail
RegionUS
Cite this stat
Plain Text
US bracketing shoppers: 48% share of bracketing shoppers doing it a few times a year. Source: Optoro (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bracketing-frequency-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bracketing-frequency-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of bracketing shoppers doing it a few times a year for US bracketing shoppers<br><small>Source: Optoro (2023) · <a href="https://lighthousedata.io/data/bracketing-frequency-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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