B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
130,000
130,000 -- twitter follower count for @BPGlobalPR (fake BP PR Twitter account) (2010)
The parody Twitter account @BPGlobalPR attracted 130,000 followers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
130,000
Unit
Count
Data Vintage
2010
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kullin.net
Primary
Tier B
http://www.kullin.net/2010/06/brand-jacking-on-twitter-new-challenge-for-pr/ ↗
Source Article
Brand
Original Research
kullin.net
· Original study ↗
Methodology
Follower count of a parody brand-jacking Twitter account during the BP Gulf of Mexico oil spill crisis, reported by author.
Methodology documented
Segmentation
IndustryOil & Energy
RegionNorth America
Channelsocial
Cite this stat
Plain Text
@BPGlobalPR (fake BP PR Twitter account): 130,000 twitter follower count. Source: kullin.net (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bpglobalpr-twitter-followers-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bpglobalpr-twitter-followers-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>130,000</strong> -- twitter follower count for @BPGlobalPR (fake BP PR Twitter account)<br><small>Source: kullin.net (2010) · <a href="https://lighthousedata.io/data/bpglobalpr-twitter-followers-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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