B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- new customer share of channel impact for bottom funnel channels (retargeting, branded search) in ecommerce (2025)
Bottom funnel channels like retargeting or branded search often contribute only 5 to 15 percent new customers.
- Reported as a general industry benchmark/range (5 to 15 percent)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier B
https://sellforte.com/blog/measure-upper-funnel-marketing-ecommerce ↗
Source Article
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
In ecommerce and retail, measurement is supposed to be simple. You track clicks, conversions, and revenue, then optimize accordingly.
Until you invest in upper funnel marketing.
Suddenly, performance looks weaker,…
Original Research
Sellforte
· Original study ↗
Methodology
Range reported (5-15%); midpoint used. Vendor blog.
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
bottom funnel channels (retargeting, branded search) in ecommerce: 5% new customer share of channel impact. Source: Sellforte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bottom-funnel-new-customer-share
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<blockquote cite="https://lighthousedata.io/data/bottom-funnel-new-customer-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- new customer share of channel impact for bottom funnel channels (retargeting, branded search) in ecommerce<br><small>Source: Sellforte (2025) · <a href="https://lighthousedata.io/data/bottom-funnel-new-customer-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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