B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- year over year sales growth rate for Bottle Genius featured whiskeys (Bottlerocket Wine & Spirit, NYC) (2018-02)
For February 2018, an in-store voice experience resulted in a 14% year-over-year sales increase for the 120 whiskeys featured on the Bottle Genius shelf set at Bottlerocket Wine & Spirit.
- Case study limited to 120 featured whiskeys at a single retail location (Bottlerocket Wine & Spirit in NYC) during a one-month pilot.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2018-02
Entity
Sample Size
120
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mars Agency
Primary
Tier C
https://www.dashbot.io/2018/04/16/conversational-industry-shifts/ ↗
Source Article
3 Ways the Conversational AI Industry is Shifting - Dashbot
What does a generation of Alexa-raised kids look like?
Conversational experiences have altered, and sometimes enhanced, the way consumers conduct transactions and interact with brands. Over the past 2 years, developers and brands alike have dedicated time and resources to building conversational exp…
Original Research
Mars Agency
· Original study ↗
Methodology
In-store voice assistant pilot by Mars Agency covering 120 featured whiskeys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bottle Genius featured whiskeys (Bottlerocket Wine & Spirit, NYC): 14% year over year sales growth rate. Source: Mars Agency (2018-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bottle-genius-sales-increase-14
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<blockquote cite="https://lighthousedata.io/data/bottle-genius-sales-increase-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- year over year sales growth rate for Bottle Genius featured whiskeys (Bottlerocket Wine & Spirit, NYC)<br><small>Source: Mars Agency (2018-02) · <a href="https://lighthousedata.io/data/bottle-genius-sales-increase-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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