B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

9,000,000

9,000,000 -- campaign reach for Maple Leaf Foods Lunchmate (Bordimer campaign) (2022)

2022  · Maple Leaf Foods / Strategy Awards

The Lunchmate 'Bordimer' campaign reached 9 million people.

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Attribution: Maple Leaf Foods / Strategy Awards View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
9,000,000
Unit
Count
Data Vintage
2022
Entity
Maple Leaf Foods Lunchmate (Bordimer campaign)
Geography
CA
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maple Leaf Foods / Strategy Awards Primary Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=140047&n=Put+Fun+on+the+Table ↗
Confidence: 53/100 Vintage: 2022 Channel: Common Crawl
Source Article
2022 Winner
Original Research
Maple Leaf Foods / Strategy Awards · Original study ↗
Methodology

Campaign delivery metrics reported in award case study

Methodology documented
Segmentation
IndustryFood & Beverage Company SizeEnterprise RegionCA Channelmulti-channel
Cite this stat
Plain Text
Maple Leaf Foods Lunchmate (Bordimer campaign): 9,000,000 campaign reach. Source: Maple Leaf Foods / Strategy Awards (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bordimer-reach-9m-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bordimer-reach-9m-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9,000,000</strong> -- campaign reach for Maple Leaf Foods Lunchmate (Bordimer campaign)<br><small>Source: Maple Leaf Foods / Strategy Awards (2022) · <a href="https://lighthousedata.io/data/bordimer-reach-9m-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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