B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

3.4%

3.4% -- online conversion rate for Retailers with BOPIS (2026)

Name: Online Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-22

2026 · Woosmap

Retailers offering BOPIS (Buy Online, Pick Up In Store) achieve a 3.4% online conversion rate.

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Attribution: Woosmap View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

3.4%

Unit

Percentage

Data Vintage

2026

Entity

Retailers with BOPIS

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Woosmap Primary Tier C

https://www.woosmap.com/blog/drive-to-store-conversion ↗

Confidence: 72/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Drive to Store Strategy: ROI Framework for Retailers (2026)

Drive to store marketing is the set of digital strategies designed to convert online customer interactions into physical store visits. It includes tactics like geofencing, store locators, click-and-collect (BOPIS), local inventory ads, and geo-targeted campaigns. The scale is significant: 46% of Goo…

Also cited by

Woosmap https://web.archive.org/web/20260513063538id_/https://www.woosmap.com/blog/drive…

2026-09-23

Original Research

Woosmap · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Retailers with BOPIS: 3.4% online conversion rate. Source: Woosmap (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bopis-online-conversion-rate

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<blockquote cite="https://lighthousedata.io/data/bopis-online-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.4%</strong> -- online conversion rate for Retailers with BOPIS<br><small>Source: Woosmap (2026) · <a href="https://lighthousedata.io/data/bopis-online-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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