B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- trust factor for updated content for Baby Boomers (2022)
72% of Baby Boomers considered regularly updated content a critical factor in trusting a website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2022
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Trust Radius
Primary
Tier C
https://linchpinseo.com/blog/website-design-strategies-to-target-baby-boomers/ ↗
Source Article
Linchpin SEO : Website Design Strategies to Target Baby Boomers
The Baby Boomer generation, typically defined as those born between 1946 and 1964, comprises a substantial portion of the world’s population. There are an estimated 71.6 million baby boomers in the United States, many active internet users. The growing digitization of numerous services, coupled with…
Original Research
Trust Radius
· Original study ↗
Methodology
Trust Radius survey as cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Baby Boomers: 72% trust factor for updated content. Source: Trust Radius (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-updated-content-trust-72pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-updated-content-trust-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- trust factor for updated content for Baby Boomers<br><small>Source: Trust Radius (2022) · <a href="https://lighthousedata.io/data/boomers-updated-content-trust-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.