B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- percentage of boomers using social media to kill time for Boomers (2023)
53% of Boomers report using social media to kill time.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
optimum.media
Primary
Tier C
https://www.optimum.media/blog/find-your-fit-with-a4 ↗
Source Article
Find Your Fit with a4 — Optimum Media
Find Your Fit with Optimum Media
Let’s be honest: Advertising can be intimidating and challenging to keep up with.
With so many options and opinions coming your way, it’s nearly impossible to decide how you should advertise. Whether you’re just starting or have been in the game for a while, one thin…
Original Research
optimum.media
· Original study ↗
Methodology
Survey result cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boomers: 53% percentage of boomers using social media to kill time. Source: optimum.media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-social-media-kill-time
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<blockquote cite="https://lighthousedata.io/data/boomers-social-media-kill-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- percentage of boomers using social media to kill time for Boomers<br><small>Source: optimum.media (2023) · <a href="https://lighthousedata.io/data/boomers-social-media-kill-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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