B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- share of boomers believing social media influences gen z travelers for Boomer generation (US) (2023)
77% of Boomer Americans believe social media plays a role in influencing Gen-Z travelers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/from-hashtags-to-holidays-how-gen-z-is-using-social-media-… ↗
Source Article
From hashtags to holidays: How Gen Z is using social media to drive sustainable travel - Savanta
72% of Americans believe social media plays a role in the influence of Gen-Z travelers
As people become more conscious about their carbon footprint and the impact of their actions on the planet, sustainable travel has emerged as a crucial topic in the industry, with many believing their respective g…
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boomer generation (US): 77% share of boomers believing social media influences gen z travelers. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-social-media-influence-77
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<blockquote cite="https://lighthousedata.io/data/boomers-social-media-influence-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of boomers believing social media influences gen z travelers for Boomer generation (US)<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/boomers-social-media-influence-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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