B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share of home service searchers on social media who are baby boomers for Baby Boomer consumers (2022)
Among consumers who search on social media when in the market for home services, 3% are Baby Boomers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fullofgracemarketing.com
Primary
Tier C
https://www.fullofgracemarketing.com/post/5-reasons-home-services-companies-should-have-a-great-soci… ↗
Source Article
5 Reasons Home Services Companies Should Have A Great Social Media Presence
5 Reasons Home Services Companies Should Have A Great Social Media Presence
Updated: Dec 12, 2022
Social media has become so big and so present in our everyday lives that it is no longer seen as a “nice to have” marketing initiative. Businesses that, in the past, were successful with traditional mar…
Original Research
fullofgracemarketing.com
· Original study ↗
Methodology
Cited survey; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomer consumers: 3% share of home service searchers on social media who are baby boomers. Source: fullofgracemarketing.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-social-home-service-search-2022
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<blockquote cite="https://lighthousedata.io/data/boomers-social-home-service-search-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of home service searchers on social media who are baby boomers for Baby Boomer consumers<br><small>Source: fullofgracemarketing.com (2022) · <a href="https://lighthousedata.io/data/boomers-social-home-service-search-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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