B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- share of online purchases for Boomers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AARP
Primary
Tier B
http://advertise.aarp.org/50-advantage/three-things-you-didnt-know ↗
Source Article
3 Things We Bet You Don’t Know About Being 50+
Original Research
AARP
· Original study ↗
Methodology
AARP marketing publication citing ecommerce purchase share
Methodology documented
Segmentation
Industrynull
Company Sizenull
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Boomers: 39% share of online purchases. Source: AARP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-share-online-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-share-online-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of online purchases for Boomers<br><small>Source: AARP (2026) · <a href="https://lighthousedata.io/data/boomers-share-online-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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