B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- preference for video audio product content for Baby Boomers (2022)
62% of Baby Boomers preferred video or audio content that explains a product, service, or concept in depth, according to a 2022 Nielsen report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://linchpinseo.com/blog/website-design-strategies-to-target-baby-boomers/ ↗
Source Article
Linchpin SEO : Website Design Strategies to Target Baby Boomers
The Baby Boomer generation, typically defined as those born between 1946 and 1964, comprises a substantial portion of the world’s population. There are an estimated 71.6 million baby boomers in the United States, many active internet users. The growing digitization of numerous services, coupled with…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report as cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomers: 62% preference for video audio product content. Source: Nielsen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-prefer-video-audio-62pct
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<blockquote cite="https://lighthousedata.io/data/boomers-prefer-video-audio-62pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- preference for video audio product content for Baby Boomers<br><small>Source: Nielsen (2022) · <a href="https://lighthousedata.io/data/boomers-prefer-video-audio-62pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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