B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- preference for plain language websites for Older adults (2022)
According to a 2022 Nielsen Norman Group study, 77% of older adults preferred websites with straightforward and easily understandable language.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2022
Entity
Geography
null
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier C
https://linchpinseo.com/blog/website-design-strategies-to-target-baby-boomers/ ↗
Source Article
Linchpin SEO : Website Design Strategies to Target Baby Boomers
The Baby Boomer generation, typically defined as those born between 1946 and 1964, comprises a substantial portion of the world’s population. There are an estimated 71.6 million baby boomers in the United States, many active internet users. The growing digitization of numerous services, coupled with…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Nielsen Norman Group study as cited by Linchpin SEO
Methodology documented
Segmentation
Industrynull
Company Sizenull
Regionnull
Rolenull
Channelevents
Cite this stat
Plain Text
Older adults: 77% preference for plain language websites. Source: Nielsen Norman Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-plain-language-77pct
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<blockquote cite="https://lighthousedata.io/data/boomers-plain-language-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- preference for plain language websites for Older adults<br><small>Source: Nielsen Norman Group (2022) · <a href="https://lighthousedata.io/data/boomers-plain-language-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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