B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- online shopping usage rate for Baby Boomers (2023)
58% of Baby Boomers use the internet for shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AARP
Primary
Tier C
https://linchpinseo.com/blog/website-design-strategies-to-target-baby-boomers/ ↗
Source Article
Linchpin SEO : Website Design Strategies to Target Baby Boomers
The Baby Boomer generation, typically defined as those born between 1946 and 1964, comprises a substantial portion of the world’s population. There are an estimated 71.6 million baby boomers in the United States, many active internet users. The growing digitization of numerous services, coupled with…
Original Research
AARP
· Original study ↗
Methodology
AARP survey as cited by Linchpin SEO
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Baby Boomers: 58% online shopping usage rate. Source: AARP (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-online-shopping-58pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-online-shopping-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- online shopping usage rate for Baby Boomers<br><small>Source: AARP (2023) · <a href="https://lighthousedata.io/data/boomers-online-shopping-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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