B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- share using fruit veg content as health indicator for Baby Boomers (UK) (2021)
48% of Baby Boomers in the UK state that fruit and veg content is a key to assess how healthy a food is.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/move-along-flexitarians-make-room-for-healthy-veg-eaters/ ↗
Source Article
Move along flexitarians, make room for healthy veg eaters - Savanta
As a shopper marketing expert and living in a part-vegan household, I’ve been fascinated with the growth of the plant-based category both in supermarkets and when eating out.
We talk about meat-free, plant-based and vegan diets – all potentially very similar in terms of ingredients but very differen…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Consumer Compass; compared to 27% of Gen Z
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomers (UK): 48% share using fruit veg content as health indicator. Source: Savanta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-fruit-veg-health-indicator-2021
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<blockquote cite="https://lighthousedata.io/data/boomers-fruit-veg-health-indicator-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share using fruit veg content as health indicator for Baby Boomers (UK)<br><small>Source: Savanta (2021) · <a href="https://lighthousedata.io/data/boomers-fruit-veg-health-indicator-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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