B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

29%

29% -- cross border ecommerce priority clear refund policy for Baby Boomers (ages 57-75) (2020)

2020  · n=22,000  · eShopWorld (ESW)

29% of Baby Boomers (ages 57–75) consider a clear refund policy important when shopping online from international merchants.

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Attribution: eShopWorld (ESW) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2020
Entity
Baby Boomers (ages 57-75)
Sample Size
22,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
eShopWorld (ESW) Primary Tier A
https://eshopworld.com/resources/global-voices-2021-cross-border-shopper-insights/ ↗
Confidence: 57/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Boomers get onboard with cross-border ecommerce - New Digital Age
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers, according to Global Voices 2021: Cross-Border Shopper Insights, from eShopWorld (ESW). The survey of more than 22,000 consumers from…
Also cited by
2026-08-15
Original Research
eShopWorld (ESW) · Original study ↗

Online survey of consumers from 11 countries (Australia, Canada, Chile, France, Germany, Mexico, Russia, Singapore, Turkey, UK, US) in December 2020

Industrymarketing
Plain Text
Baby Boomers (ages 57-75): 29% cross border ecommerce priority clear refund policy. Source: eShopWorld (ESW) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-cross-border-ecommerce-priority-clear-refund-policy
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<blockquote cite="https://lighthousedata.io/data/boomers-cross-border-ecommerce-priority-clear-refund-policy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- cross border ecommerce priority clear refund policy for Baby Boomers (ages 57-75)<br><small>Source: eShopWorld (ESW) (2020) · <a href="https://lighthousedata.io/data/boomers-cross-border-ecommerce-priority-clear-refund-policy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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