B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

59%

59% -- social networking user growth rate for Baby Boomers (2026)

Name: Social Networking User Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · Accenture

Baby Boomers increased by 59% on social networking sites year over year.

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Attribution: Accenture View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

59%

Unit

Percentage

Data Vintage

2026

Entity

Baby Boomers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Accenture Primary Tier B

http://travelspike.com/how_cvbs_can_get_involved_with_online_video.php ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Online Video & Podcasts, Online CVB Marketing, Internet Advertising for CVBs, Destination Marketing, DMO Promoting Convention & Visitors Bureau

Original Research

Accenture · Original study ↗

Methodology

Accenture research

Methodology documented

Trend Over Time

Period	Value	Change
2009	59%
2026 (current)	59%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

Baby Boomers: 59% social networking user growth rate. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomer-social-networking-growth-59

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<blockquote cite="https://lighthousedata.io/data/boomer-social-networking-growth-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- social networking user growth rate for Baby Boomers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/boomer-social-networking-growth-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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