B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,200,000,000
4,200,000,000 -- hashtag video views for #ColleenHoover on BookTok (TikTok) (2023 (as of July 2023))
Posts tagged #ColleenHoover on BookTok had been viewed more than 4.2 billion times as of July 2023.
- Attributed to a New York Times report published in July 2023
- Qualifier specifies 'more than' 4.2 billion
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4,200,000,000
Unit
Count
Data Vintage
2023 (as of July 2023)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
New York Times
Primary
Tier B
https://dev.thenewpublishingstandard.com/2023/08/18/us-print-book-sales-continue-to-decline-so-where… ↗
Source Article
US - print book sales continue to decline. So where is the #BookTok boom the industry loves to get so excited about? - The New Publishing Standard
And yet book sales are down. Meaning a) that 4.176 billion of those BookTok views resulted in no sales, and b) those 24 million sales that did happen were not additional sales for the industry. They were sales that didn’t go to another author/publisher.
“The summer is turning out to be a tough one f…
Original Research
New York Times
· Original study ↗
Methodology
Per New York Times report on BookTok
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
#ColleenHoover on BookTok (TikTok): 4,200,000,000 hashtag video views. Source: New York Times (2023 (as of July 2023)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booktok-colleenhoover-tag-views
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<blockquote cite="https://lighthousedata.io/data/booktok-colleenhoover-tag-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,200,000,000</strong> -- hashtag video views for #ColleenHoover on BookTok (TikTok)<br><small>Source: New York Times (2023 (as of July 2023)) · <a href="https://lighthousedata.io/data/booktok-colleenhoover-tag-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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