B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- ab test success rate for Booking.com (2026)
Booking.com has an A/B test success rate of roughly 10% across 25,000 tests per year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stefan Thomke (Harvard Business School)
Primary
Tier B
https://kirro.io/ab-testing-template ↗
Source Article
A/B testing template (5 free templates)
You need an A/B testing template. Not a 30-page whitepaper about experimentation culture. Just a simple document that keeps your test organized from start to finish.
Here are five templates that do exactly that. Each one covers a different stage of the testing process. Planning, hypotheses, tracking…
Original Research
Stefan Thomke (Harvard Business School)
· Original study ↗
Methodology
Cited via Stefan Thomke, Harvard Business School
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Booking.com: 10% ab test success rate. Source: Stefan Thomke (Harvard Business School) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booking-ab-test-success-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/booking-ab-test-success-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ab test success rate for Booking.com<br><small>Source: Stefan Thomke (Harvard Business School) (2026) · <a href="https://lighthousedata.io/data/booking-ab-test-success-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.