B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32,000,000
32,000,000 -- campaign video views for The Booker Prizes (2025)
The most recent iteration of The Booker Prizes living portraits campaign generated 32 million online views.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merman / APA Production Unplugged
Primary
Tier B
https://www.apaproductionunplugged.com/index.cfm?action=ows:entries.details&e=177148&project_year=20… ↗
Source Article
The Booker Prizes
Original Research
Merman / APA Production Unplugged
· Original study ↗
Methodology
Agency-reported campaign performance metric for Merman's living portraits content for The Booker Prizes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Booker Prizes: 32,000,000 campaign video views. Source: Merman / APA Production Unplugged (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booker-prizes-campaign-views-32m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/booker-prizes-campaign-views-32m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32,000,000</strong> -- campaign video views for The Booker Prizes<br><small>Source: Merman / APA Production Unplugged (2025) · <a href="https://lighthousedata.io/data/booker-prizes-campaign-views-32m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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