B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
46%
46% -- consumers likely to book hotel based on reviews for hotel bookers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hotelapi.co
Primary
Tier C
https://hotelapi.co/blog/how-to-analyze-your-competitors-to-improve-hotel-revenue/ ↗
Source Article
How to Analyze Your Competitors to Improve Hotel Revenue - Hotelapi
These days, the hotel industry is super competitive, and understanding what your competitors are up to isn’t just an advantage but also essential for survival.
A recent PwC survey found that a staggering 56% of executives rely on competitive intelligence to monitor potential rivals, all to map out t…
Original Research
hotelapi.co
· Original study ↗
Methodology
Cited secondhand with unnamed source
Methodology documented
Segmentation
IndustryHospitality
RegionUS
Channelcontent
Cite this stat
Plain Text
hotel bookers: 46% consumers likely to book hotel based on reviews. Source: hotelapi.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/book-hotel-based-on-reviews
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<blockquote cite="https://lighthousedata.io/data/book-hotel-based-on-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumers likely to book hotel based on reviews for hotel bookers<br><small>Source: hotelapi.co (2025) · <a href="https://lighthousedata.io/data/book-hotel-based-on-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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