B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- revenue lift for Boohoo (Web to App Connect campaign) (2025)
Boohoo achieved a 25% revenue lift through its Web to App Connect campaign by deep-linking users directly to in-app checkout.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://insights.topkee.com.sg/dynamic/ai-google-display-ads-roas ↗
Source Article
AI-powered Google Display Ads Boost ROAS 4.1x | Topkee
Singapore
The digital advertising landscape is experiencing a seismic transformation, fueled by the explosive expansion of international e-commerce and evolving consumer behaviors. Amid rising inflation and evolving shopping habits, brands must now navigate a complex ecosystem where consumers seamle…
Original Research
Google
· Original study ↗
Methodology
Google case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boohoo (Web to App Connect campaign): 25% revenue lift. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boohoo-web-to-app-revenue-25
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<blockquote cite="https://lighthousedata.io/data/boohoo-web-to-app-revenue-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- revenue lift for Boohoo (Web to App Connect campaign)<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/boohoo-web-to-app-revenue-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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