B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- conversion lift on quote request forms for Box (2025)
Box achieved a 75% conversion lift on quote-request forms when layering intent and identity-resolution data in an A/B test.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bombora
Primary
Tier B
https://www.datamagnet.co/post/buyer-intent-signals-vs-firmographic-data-deal-prediction/ ↗
Source Article
Combining Intent & Firmographic Data (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Buyer Intent Signals vs. Firmographic Data: What Actually Predicts a Deal
Neither one predicts a deal on its own — but if you had to pick, buyer intent signals get you closer. In 2025, 6sense…
Original Research
Bombora
· Original study ↗
Methodology
Bombora case study, A/B test
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionNorth America
Cite this stat
Plain Text
Box: 75% conversion lift on quote request forms. Source: Bombora (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bombora-box-quote-conversion-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bombora-box-quote-conversion-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- conversion lift on quote request forms for Box<br><small>Source: Bombora (2025) · <a href="https://lighthousedata.io/data/bombora-box-quote-conversion-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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