B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- marketers agreeing creatives improve engagement for APAC B2B marketing leaders (2024)
62% of B2B marketing leaders in APAC agree that focusing on developing bolder creatives is improving brand engagement and driving conversions.
- Refers specifically to the approach of developing bolder creatives improving brand engagement and driving conversions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://martechasia.net/features/b2b-marketing-leaders-bullish-about-revenue-despite-vuca/ ↗
Source Article
B2B marketing leaders bullish about revenue despite VUCA | MartechAsia
Upskilling to build financial fluency and to leverage generative AI key reasons for market optimism.
LinkedIn recently unveiled its 2024 B2B Marketing Benchmark report at the Cannes Lions International Festival of Creativity, offering new insights on what’s driving US$18 trillion of B2B purchases gl…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn 2024 B2B Marketing Benchmark report
Methodology documented
Segmentation
IndustryB2B
RegionAPAC
RoleB2B marketing leaders
Cite this stat
Plain Text
APAC B2B marketing leaders: 62% marketers agreeing creatives improve engagement. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bolder-creatives-engagement-62
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<blockquote cite="https://lighthousedata.io/data/bolder-creatives-engagement-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- marketers agreeing creatives improve engagement for APAC B2B marketing leaders<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/bolder-creatives-engagement-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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