B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10,000,000
10,000,000 -- campaign video views for BMW 'Our Brands. Our Stories' campaign (2020)
BMW's 'Our Brands. Our Stories' European campaign gathered more than 10 million views on YouTube.
- The source specifies 'more than' 10 million views
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier B
https://www.rtbhouse.com/blog/branding-versus-performance-how-bmw-tackles-its-dual-marketing-challen… ↗
Source Article
BMW Branding and Performance – How It’s Managed? | RTB House
“It’s like playing the piano with both hands,”
explains BMW Group Marketing Director Marie Dellbrant. “You need tactical, short-term campaigns for selling today and you need branding campaigns for selling in the years to come.”
As brand director for Scandinavia and the Baltic states, Dellbrant overs…
Original Research
RTB House
· Original study ↗
Methodology
Company-reported YouTube view count for European branding campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BMW 'Our Brands. Our Stories' campaign: 10,000,000 campaign video views. Source: RTB House (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmw-our-brands-our-stories-youtube-views
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<blockquote cite="https://lighthousedata.io/data/bmw-our-brands-our-stories-youtube-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- campaign video views for BMW 'Our Brands. Our Stories' campaign<br><small>Source: RTB House (2020) · <a href="https://lighthousedata.io/data/bmw-our-brands-our-stories-youtube-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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