B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- sales increase for BMW Minis (The Italian Job product placement) (2003)
BMW Minis experienced a 22% sales increase following product placement in The Italian Job.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2003
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/shortening-time-it-takes-for-a-consumer-to-remember-your-brand ↗
Source Article
Shortening Time It Takes For A Consumer To Remember Your Brand
Shortening Time It Takes For A Consumer To Remember Your Brand
Quick Answer
Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.
The Importance Of Brand Recognition
The commonly discussed stat regarding advertising is that it takes 7 time…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Industry case study of product placement sales impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BMW Minis (The Italian Job product placement): 22% sales increase. Source: blog.hollywoodbranded.com (2003). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmw-minis-italian-job-sales-increase
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<blockquote cite="https://lighthousedata.io/data/bmw-minis-italian-job-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- sales increase for BMW Minis (The Italian Job product placement)<br><small>Source: blog.hollywoodbranded.com (2003) · <a href="https://lighthousedata.io/data/bmw-minis-italian-job-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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