B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

94%

94% -- consumer sentiment sustainability for BMO Gear Up program (Montrealers aware of program) (2021)

2021  · BMO / Strategy Awards

94% of Montrealers aware of BMO's Gear Up program agreed that by giving a second life to soccer equipment, BMO demonstrated its commitment to sustainable development.

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Attribution: BMO / Strategy Awards View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2021
Entity
BMO Gear Up program (Montrealers aware of program)
Geography
CA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BMO / Strategy Awards Primary Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=140674&n=Gear+up ↗
Confidence: 28/100 Vintage: 2021 Channel: Common Crawl
Source Article
2022 Winner
Original Research
BMO / Strategy Awards · Original study ↗

Post-activation survey

Methodology documented
IndustryRetail RegionCA Channelevents
Plain Text
BMO Gear Up program (Montrealers aware of program): 94% consumer sentiment sustainability. Source: BMO / Strategy Awards (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmo-sustainability-perception-2021
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<blockquote cite="https://lighthousedata.io/data/bmo-sustainability-perception-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- consumer sentiment sustainability for BMO Gear Up program (Montrealers aware of program)<br><small>Source: BMO / Strategy Awards (2021) · <a href="https://lighthousedata.io/data/bmo-sustainability-perception-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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