B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- brand consideration rate for BMO (2024)
Two years prior to 2026, BMO's brand consideration rate among California's general population was 11%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BMO
Primary
Tier A
https://www.bankingdive.com/news/bmo-commercial-bank-us-growth-california-levine-sciarrino/816237/ ↗
Source Article
BMO eyes top
Original Research
BMO
· Original study ↗
Methodology
Baseline figure from two years prior, reported in BMO investor day materials
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 11% | |
| 2026 | 11% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
BMO: 11% brand consideration rate. Source: BMO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmo-brand-consideration-baseline-california
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bmo-brand-consideration-baseline-california" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- brand consideration rate for BMO<br><small>Source: BMO (2024) · <a href="https://lighthousedata.io/data/bmo-brand-consideration-baseline-california" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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