B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30,000,000
30,000,000 -- total video views for BMO Bills Paid On Time TikTok campaign (2024)
BMO's 'Bills Paid On Time' campaign video grew to reach 30 million views.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BMO
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2024/?e=180751&n=Bills+Paid+On+Time ↗
Source Article
2024 Winner
Original Research
BMO
· Original study ↗
Methodology
Campaign performance data reported in award case study
Methodology documented
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionCA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
BMO Bills Paid On Time TikTok campaign: 30,000,000 total video views. Source: BMO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmo-bpot-video-views-total-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bmo-bpot-video-views-total-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- total video views for BMO Bills Paid On Time TikTok campaign<br><small>Source: BMO (2024) · <a href="https://lighthousedata.io/data/bmo-bpot-video-views-total-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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