B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13%
13% -- conversion rate lift for ecommerce website homepage (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blue Stout
Primary
Tier C
https://bluestout.com/cro-wins/benefits-icons-on-the-homepage-added-a-13-lift-to-conversions/ ↗
Source Article
Benefits icons on the homepage added a 13% lift to conversions - Blue Stout
Benefits icons on the homepage added a 13% lift to conversions
In a recent test, we moved a row of unique value proposition icons HIGHER on the homepage. This simple shift in location lifted conversions by 13%.
The lesson?
SMALL tweaks can make a BIG impact. And customers care about BENEFITS.
Here’s…
Original Research
Blue Stout
· Original study ↗
Methodology
Test involved moving a row of unique value proposition icons higher on the homepage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce website homepage: 13% conversion rate lift. Source: Blue Stout (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blue-stout-homepage-icons-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blue-stout-homepage-icons-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- conversion rate lift for ecommerce website homepage<br><small>Source: Blue Stout (2026) · <a href="https://lighthousedata.io/data/blue-stout-homepage-icons-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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