B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- brand awareness for Blue Bottle Coffee (2025)
Blue Bottle Coffee has an estimated 15% to 30% mass market brand awareness.
- Self-reported by CEO during a podcast interview
- Stated as a range from 15% to 30%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blue Bottle Coffee
Primary
Tier C
https://modernspecies.com/brands-for-a-better-world-podcast/scale-with-distinction-with-karl-strovin… ↗
Source Article
Karl Strovink of Blue Bottle Coffee on Quality, Sustainability & Community | Brands for a Better World Podcast — Modern Species | sustainable impact-driven CPG brand design agency
Scale with Distinction with Karl Strovink of Blue Bottle Coffee
Karl Strovink, CEO of Blue Bottle Coffee, discusses the brand's evolution, its commitment to quality and sustainability, and the innovative approaches being taken to redefine coffee experiences. He highlights the importance of community…
Original Research
Blue Bottle Coffee
· Original study ↗
Methodology
CEO statement on podcast; range of 15-30%, midpoint used. No survey methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Blue Bottle Coffee: 15% brand awareness. Source: Blue Bottle Coffee (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blue-bottle-mass-market-awareness
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<blockquote cite="https://lighthousedata.io/data/blue-bottle-mass-market-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- brand awareness for Blue Bottle Coffee<br><small>Source: Blue Bottle Coffee (2025) · <a href="https://lighthousedata.io/data/blue-bottle-mass-market-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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