B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2
2 -- campaign roi for Blue Apron (YouTube/Instagram influencer campaign) (2024)
Blue Apron's collaboration with YouTube and Instagram influencers achieved a 1.9x return on investment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
yabble.com
Primary
Tier C
https://www.yabble.com/blog/aionpoint-the-impact-of-social-commerce ↗
Source Article
#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
Contents
Social media has evolved from a platform for social connection to a powerful driver of consumer purchasing decisions, especially in the Fast-Moving Consumer Goods (FMCG) sector. With the rise of social commerce and featur…
Original Research
yabble.com
· Original study ↗
Methodology
Single campaign case study cited from secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Blue Apron (YouTube/Instagram influencer campaign): 2 campaign roi. Source: yabble.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blue-apron-influencer-campaign-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blue-apron-influencer-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- campaign roi for Blue Apron (YouTube/Instagram influencer campaign)<br><small>Source: yabble.com (2024) · <a href="https://lighthousedata.io/data/blue-apron-influencer-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.