B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- website traffic increase for Companies that blog (2012)
Companies that blog get 55% more website visitors than those that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.webheadinteractive.com/2012/02/two-easy-and-free-ways-to-find-guest-bloggers/ ↗
Source Article
Before we dive deep into the meat of today’s blog post, here are some statistics to think about, courtesy of our friends over at Hubspot:
- More than 1/3 of U.S. companies utilize blogging in their marketing strategy mix
- Companies that blog get 55% more visitors to their website than those that do…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot benchmark statistic cited by agency blog: companies that blog get 55% more website visitors than companies that don't blog. Comparison vs non-blogging companies.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Companies that blog: 55% website traffic increase. Source: HubSpot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-website-traffic-lift-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blogging-website-traffic-lift-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website traffic increase for Companies that blog<br><small>Source: HubSpot (2012) · <a href="https://lighthousedata.io/data/blogging-website-traffic-lift-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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