B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

10%

10% -- percentage blogging roi for marketers who blog (2024)

Name: Percentage Blogging ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2024 · HubSpot

10% of marketers who blog report that blogging generates the biggest return on investment.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2024

Entity

marketers who blog

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

HubSpot Primary Tier B

http://blog.hubspot.com/blog/tabid/6307/bid/33641/js.hubspot.com/analytics/ ↗

Confidence: 59/100 Vintage: 2024 Channel: Common Crawl

Source Article

How to Create Great Content: Tips from a Content Marketer

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your pr…

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demandsage.com https://www.demandsage.com/

2026-08-18

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-18

Original Research

HubSpot · Original study ↗

Segmentation

IndustryMedia RegionNorth America RoleContent Marketer Channelcontent

Cite this stat

Plain Text

marketers who blog: 10% percentage blogging roi. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-return-on-investment

HTML Embed

<blockquote cite="https://lighthousedata.io/data/blogging-return-on-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- percentage blogging roi for marketers who blog<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/blogging-return-on-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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