B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13
13 -- positive roi likelihood multiple for Content marketing (business blogging) (2026)
Blogging (content marketing) makes businesses 13 times more likely to achieve a positive ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
HubSpot
Primary
Tier C
https://omegatrove.com/ ↗
Source Article
Omega Trove Consulting | Florida Branding & Growth Experts
Welcome to Omega Trove Consulting Florida’s Smart Branding & Growth Partner
Omega Trove Consulting (Omega Trove LLC) is a marketing agency that provides Web Design as its primary service, with specialization in Google Business Profile (GMB) ranking systems and AI-powered search visibility (GEO), sup…
Original Research
HubSpot
· Original study ↗
Methodology
Uncited on page; matches HubSpot's widely published claim that companies that blog are 13× more likely to see positive marketing ROI.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content marketing (business blogging): 13 positive roi likelihood multiple. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-positive-roi-13x
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blogging-positive-roi-13x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> -- positive roi likelihood multiple for Content marketing (business blogging)<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/blogging-positive-roi-13x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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