B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- lead generation lift for marketers using blogs (2018)
67% of marketers that use blogs get more leads than those who do not (or 67% more leads).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SmallBizTrends
Primary
Tier C
https://pinnaclepeakmarketing.com/2018/04/01/i-am-a-small-business-why-should-i-blog-2/ ↗
Source Article
I Am a Small Business. Why Should I Blog
The purpose of your marketing efforts is to answer your customers’ and prospects’ questions – to help solve problems and pain points for them, and to educate them. Blogging is one of the best ways to engage with people who are looking to purchase your product or services. It also helps you establish…
Original Research
SmallBizTrends
· Original study ↗
Methodology
Cited from smallbiztrends.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using blogs: 67% lead generation lift. Source: SmallBizTrends (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-more-leads-67
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<blockquote cite="https://lighthousedata.io/data/blogging-more-leads-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- lead generation lift for marketers using blogs<br><small>Source: SmallBizTrends (2018) · <a href="https://lighthousedata.io/data/blogging-more-leads-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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