B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- incremental chance of acquiring new customer via blog for businesses publishing 2-3 blogs per week (2025)
Publishing two to three blogs per week increases the chance of acquiring a new customer through a blog by 4% compared to weekly blogging.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Charts
Primary
Tier C
https://www.spottylizard.co.nz/how-often-should-you-write-a-blog-post ↗
Source Article
How Often Should You Write A Blog Post?
How Often Should You Write A Blog Post?
Should you write a blog a day, week, month or year? Do you know how often you should write a blog post? Is there an optimum number of blogs you should be publishing to your business website for maximum traffic? Well, actually there is and let’s jump into how o…
Original Research
Marketing Charts
· Original study ↗
Methodology
Incremental gain over weekly blogging, per cited blog frequency study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses publishing 2-3 blogs per week: 4% incremental chance of acquiring new customer via blog. Source: Marketing Charts (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-2-3-weekly-increase-4
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<blockquote cite="https://lighthousedata.io/data/blogging-2-3-weekly-increase-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- incremental chance of acquiring new customer via blog for businesses publishing 2-3 blogs per week<br><small>Source: Marketing Charts (2025) · <a href="https://lighthousedata.io/data/blogging-2-3-weekly-increase-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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