B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- website traffic increase for business websites with active blogs (2014)
Business websites with active blogs receive 55% more traffic according to HubSpot.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://websavvypr.com/small-business-blogging-do-i-have-to-is-a-frequent-client-question/marketing-… ↗
Source Article
Small Business Blogging: Do I Have To – is a Frequent Client Question
My answer to most is yes, for most businesses, it pays to craft a blogging strategy and stick with it. Many clients groan, but we find a way to work it into their content plan and it usually pays off. According to Hubspot – business websites with active blogs receive 55% more traffic and 70% more co…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research on business blogging; original methodology not stated in this article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business websites with active blogs: 55% website traffic increase. Source: HubSpot (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blog-traffic-increase-hubspot-2014
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<blockquote cite="https://lighthousedata.io/data/blog-traffic-increase-hubspot-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website traffic increase for business websites with active blogs<br><small>Source: HubSpot (2014) · <a href="https://lighthousedata.io/data/blog-traffic-increase-hubspot-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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