B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
61%
61% -- purchase after blog recommendation rate for US online consumers (2024)
61% of online consumers in the U.S. decided to purchase after reading recommendations on a blog.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://andmarketingdv.wpengine.com/the-importance-of-content-marketing-in-todays-landscape/ ↗
Source Article
The Importance of Content Marketing in Today’s Landscape
Today’s buyers want, need, and expect content from your brand. According to Forbes, the average person spends about seven hours a day consuming content. Hubspot reported that 79% of online shoppers spend at least 50% of their shopping time researching products, and the Content Marketing Institute fo…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 61% | |
| 2026 | 61% | 0% |
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US online consumers: 61% purchase after blog recommendation rate. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blog-recommendation-purchase-61pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blog-recommendation-purchase-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- purchase after blog recommendation rate for US online consumers<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/blog-recommendation-purchase-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.