$7 -- effective cpm for DOOH advertising (blended cross-venue) (H1 2025)

The effective cpm for DOOH advertising (blended cross-venue) is $7 as of H1 2025 according to BDOOH. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong effective cpm benchmark for DOOH advertising (blended cross-venue) is $7, using the current serving value as of H1 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published effective cpm serving value for DOOH advertising (blended cross-venue) is $7 as of H1 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of effective cpm variation for DOOH advertising (blended cross-venue) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is $7 as of H1 2025.

For a paid media manager, the published effective cpm serving value is $7; it is an evidence-grade reference, not a personalized target as of H1 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.