B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of gen z donors motivated by postal thank you letter for Gen Z donors (2025)
Nearly 60% of Gen Z donors said a postal thank-you letter would motivate them.
- The source states 'nearly 60%' rather than an exact 60%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Blackbaud
Primary
Tier B
https://www.bwf.com/2025-resolutions-for-annual-giving-and-donor-engagement/ ↗
Source Article
2025 Resolutions for Annual Giving and Donor Engagement - BWF Zuri
As we dive into 2025, it’s clear that the nonprofit world is changing faster than ever.
The ways we connected with donors a decade ago—or even a few years back—are being reshaped by new trends, shifting demographics, and cutting-edge technology. That’s why we’re setting our sights on these resolutio…
Original Research
Blackbaud
· Original study ↗
Methodology
Blackbaud 'Gen Z at the Table' report, as cited by BWF; 'nearly 60%' approximated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z donors: 60% share of gen z donors motivated by postal thank you letter. Source: Blackbaud (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blackbaud-genz-postal-thank-you-letter
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<blockquote cite="https://lighthousedata.io/data/blackbaud-genz-postal-thank-you-letter" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of gen z donors motivated by postal thank you letter for Gen Z donors<br><small>Source: Blackbaud (2025) · <a href="https://lighthousedata.io/data/blackbaud-genz-postal-thank-you-letter" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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