B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- sponsored content engagement lift vs organic for VH1 Black Ink Crew campaign (2021)
Engagement with sponsored content for VH1's Black Ink Crew campaign was 50% higher than VH1 and @BLACKOwnedBKLYN organic content.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WNDW (wndw.media)
Primary
Tier B
https://wndw.media/black-ink-crew/ ↗
Source Article
For Your OBIE Consideration: VH1’s Black Ink Crew
“Black in Business” is up for an OBIE.
The season premiere of VH1’s hit reality TV show “Black Ink Crew” was right around the corner, and VH1 wanted to do something special after the crushing Covid-19 lockdowns of 2020. The focus of the 9th season was a newly reopened tattoo studio in Crown Heights,…
Original Research
WNDW (wndw.media)
· Original study ↗
Methodology
Campaign case study; engagement with sponsored content vs VH1 and @BLACKOwnedBKLYN organic content
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VH1 Black Ink Crew campaign: 50% sponsored content engagement lift vs organic. Source: WNDW (wndw.media) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-ink-crew-sponsored-engagement-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-ink-crew-sponsored-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sponsored content engagement lift vs organic for VH1 Black Ink Crew campaign<br><small>Source: WNDW (wndw.media) (2021) · <a href="https://lighthousedata.io/data/black-ink-crew-sponsored-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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