B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- week over week online sales growth for UK online retail (2015)
Online retail sales increased by 62% during the week of Black Friday compared to the previous week in 2015.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2015
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IMRG Capgemini
Primary
Tier B
https://bizibl.com/marketing/download/analysing-social-media-understand-how-british-consumers-eat-ex… ↗
Source Article
Analysing social media to understand how British consumers eat, exercise, commute and spend
Original Research
IMRG Capgemini
· Original study ↗
Methodology
IMRG Capgemini e-Retail Sales Index
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
UK online retail: 62% week over week online sales growth. Source: IMRG Capgemini (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-week-online-sales-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-week-online-sales-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- week over week online sales growth for UK online retail<br><small>Source: IMRG Capgemini (2015) · <a href="https://lighthousedata.io/data/black-friday-week-online-sales-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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