B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

30.21%

30.21% -- sms conversion rate for sms marketing campaigns during Black Friday (2024)

Name: Sms Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2024 · Insider One

Brands that sent SMS messages to customers during Black Friday weekend achieved a 30.21% conversion rate from the SMS channel.

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Attribution: Insider One View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

30.21%

Unit

Percentage

Data Vintage

2024

Entity

sms marketing campaigns during Black Friday

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Insider One Primary Tier B

https://insiderone.com/es/sms-marketing-platform/ ↗

Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Las 5 Mejores Plataformas de Marketing por SMS para 2024 | Insider

Las 5 mejores plataformas de SMS Marketing ¿Sabías que las personas miran sus teléfonos inteligentes en promedio 96 veces al día? La gente siempre está en sus teléfonos, lo cual es una excelente oportunidad para que las marcas lleguen a sus clientes objetivo. Updated on 1 Jul 2026 13 min. Las marcas…

Also cited by

forbes.com https://www.forbes.com/

2026-08-15

Original Research

Insider One · Original study ↗

Methodology

Analyzed by Insider One

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelsms

Cite this stat

Plain Text

sms marketing campaigns during Black Friday: 30.21% sms conversion rate. Source: Insider One (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-sms-conversion-rate

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<blockquote cite="https://lighthousedata.io/data/black-friday-sms-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.21%</strong> -- sms conversion rate for sms marketing campaigns during Black Friday<br><small>Source: Insider One (2024) · <a href="https://lighthousedata.io/data/black-friday-sms-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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